Design and create
We write the standards your brand has never put on paper. We define how your hotel looks, sounds and behaves, down to specifications your teams and your auditors can both use.
Hotel brand standards your teams can follow and your auditors can check
We design and create the brand standards your hotels have never put on paper, and upgrade the ones you already have. Every standard comes with photos, video and detailed specifications, developed with your own teams.
Two ways we work on your standards
Some brands have never written their standards down. Others have them, but they have fallen behind the hotels. We handle both.
Upgrade and update
We review the standards you have, close the gaps and bring them up to date, so they describe your hotels as they run today.
We update standards after
- A rebrand
- New owners
- Renovations
- Gaps found in audits
What a finished standard looks like
Each standard is a record your team can open and follow, not a paragraph in a binder.
- A written specification: who owns it, when it happens, what materials it needs
- Photographs that show exactly where and how things are placed
- A video walkthrough where a clip explains it faster than text
- A link to the SOP that tells the team how to deliver it
Illustrative example. The standard and its details are fictional.
Walkthrough video, 1:12
Brand standard FB-BEV-014 · version 3.3
Beverage station setup
- Department
- Food and beverage
- Timing
- Ready 30 minutes before service opens
- Owner
- Lobby host
- Materials
- Bean-to-cup machine, cups and lids, stirrers, three syrups
- Linked SOP
- FB-07 Beverage station service
How an engagement works
Four steps, in this order, with your teams involved throughout.
Understand
We learn your brand, your operations and the standards you already have, and talk to the teams who apply them.
Write or update
We create what is missing and refresh what is out of date, with photos, video and detailed specifications.
Digitize and convert
Standards go into the GDI platform, with picture-step and video formats where they help.
Keep current
Update once, notify the right people, and keep a full history of every change.
Where your standards live afterwards
Once written, your standards can sit in GDI's digital ecosystem: one library for corporate, regional and hotel teams and process owners. Update a standard and the platform emails every relevant user. Teams use the same current source for onboarding, self-inspections, mystery audits and brand compliance reviews.
Questions hotel teams ask
Something else? Write to info@gdiworldwide.com.
Can you update the brand standards we already have?
Yes. We review the standards you have, close the gaps and bring them in line with how your hotels run today. Most updates follow a rebrand, a new owner, a renovation or gaps found in an audit.
What if our standards are not written down yet?
We design and create them with your teams, in your format. Each standard gets a written specification, and photos and video where they show the standard better than words.
Who do you work with at the hotel?
The standards are developed with your own teams, including operators, department heads and process owners, so the result matches how your hotels actually run.
What happens once the standards are written?
We digitize them into GDI's platform and convert them into picture-step and video formats where that helps. After that, you update a standard once and the right people are notified, with a full history of every change.
Is this only for hotels?
Yes. GDI builds its standards, SOP services and software for hotel groups, brands and owners, and for the operations, quality and training teams inside them.
Start with the standards you have today
Tell us what is written, what is out of date and what is missing. We will suggest where to begin.